There is no shortage of statistics describing the change in consumer behaviors and the list of technology companies offering new consumer features grows daily, but how can this phenomena be monetized? Listen to a cross-section of industry experts describe the potential impact on the existing the advertising and subscription-based TV models, and weigh in on potential new revenue opportunities afforded by real-time consumer engagement. [2nd Screen Summit]

• Digital Hollywood 2013 Media Summit, March 5-6, New York, NY
• OMMA RTB, March 18, San Francisco, CA
• OTTCON (over the top tv), March 19-20, Santa Clara, CA
• Digital Hollywood Spring Conference, April 29 – May 2, Marina del Rey, CA

Acquisition of Australia-based Digital Advertising Company Builds Alphabird’s Reach as Global Audience Development and Publisher Solutions Leader

Sydney, Australia February 14, 2013

Alphabird, a leading global digital publishing solutions company headquartered in San Francisco, today announced the acquisition of Volt Media, one of the largest independent premium video advertising and technology companies in Australia and New Zealand.

The acquisition cements Alphabird’s position as a leading vertically integrated publisher solutions company in the Asia Pacific region. With the addition of VOLT’s video advertising platform, Alphabird will now offer web and mobile publishers a full suite of products including audience acquisition and development, data management and content monetization.

Launched in 2011, VOLT Media delivers advertising content across multiple screens for its international partners including foundation publishers Dailymotion and Blip. In addition, VOLT have secured preferred video partner status with some of Australia’s biggest media agencies including OMD, Cadreon and Ikon.

VOLT Media was the first video ad network in Australia to be integrated as a private exchange within an agency trading desk, and the first video ad network in Asia Pacific to launch with Double Verify’s proactive verification technology.

The transaction is effective immediately and Alphabird expects the deal to be immediately accretive to earnings and positive operating margins. All VOLT personnel will become Alphabird Australia employees and the business will be integrated into Alphabird’s Sydney-based operations.

“Alphabird is moving aggressively to offer premium publishers, leading agencies and global brands a full range of content, audience, monetization and data optimization solutions,” said Willie Pang, Managing Director of Alphabird Australia. “This acquisition cements our place as the number one supplier of video technology solutions in Australia and we will continue to expand our offering across the Asia Pacific region in 2013.”

Pang, who formerly served as CEO of Ventures in Digital Media (ViDM), also acquired by Alphabird in October 2012, will oversee the integration and operations of VOLT Media with Alphabird Australia. VOLT’s subsidiary companies will operate under the Alphabird Australia brand.

About Alphabird
Alphabird is a vertically integrated digital marketing company with offices in San Francisco, Los Angeles, New York, London and Sydney. Alphabird’s suite of publisher solutions enables web and mobile publishers to manage and optimize their audience development, content, data and monetization initiatives.

Since last year, Alphabird has announced a string of acquisitions, mainly focused on bringing new technologies to its audience development platform. Today’s purchase will help Alphabird expand into a new region. The startup has acquired Australian digital media and advertising firms Ventures in Digital Media (ViDM), which will expand its services into the Asia Pacific market for the first time.

[TechCrunch]

Microsoft Senior Product Manager David Bramble spoke alongside Alphabird’s CEO Chase Norlin and VP of Publisher Solutions Rolan Reichel.